Want to know how Miss Universe 2022 turned her pageant platform into a thriving business?

R'Bonney Nola built a sustainable fashion brand. She used her reign's visibility to promote her brand, even before it launched. This created early buzz and excitement that fueled her success.

Today, her $275 bespoke jackets attract 1 million loyal followers.

Her success didn’t come from winning the crown. She created something meaningful that resonated with her supporters.

She also knew how to tell her story in a way that engaged her target audience.

Like R'Bonney, you can use your reign's visibility to promote your brand before it launches.

Keep reading to learn the most powerful key to creating a Legacy Brand that goes beyond the crown and changes lives.

Hint: You have already learned to do this as a titleholder💡

Imagine your story being so impactful that it builds a lasting brand. It inspires others and opens doors to your dreams.

Plot twist: Storytelling is the key to boosting your credibility. It will help you gain recognition for your unique ideas.

If you want to discover how your story has the power to build an impactful brand, I’ve got something for you.

Join the Crown to Empire™ masterclass! This LIVE event will guide you through my faith-based brand building system Exit Stage Strategy™. We’ll refine your message, shape your personal story, and help you craft a strong brand.

(btw.. I've used this system to help titleholders like you create memorable brands that make a real difference—on and off stage.)

Make 2025 the year that you launch your legacy brand.

The Power of Storytelling

When you watch a new movie trailer, you know within the first few seconds if you're interested or not.

If that trailer doesn’t grab your attention right away, you move on and find something else.

You won’t waste time with something that feels boring...

On the flip side, when you see a reel featuring clips from your favorite childhood cartoon. Nostalgia kicks in, and you feel compelled to keep watching.

And when you do, it's just as amazing as you remember.

Why does this happen?

Because the story impacted you in an emotional way.

That impact keeps you coming back for more, even though you’ve seen it countless times.

Now, imagine creating that same impact on your audience. A great story creates a profound emotional connection. This connection builds lasting engagement with your brand.

It starts with telling a story that your audience believes in and wants to support beyond your pageant journey. And that’s how you create a brand that resonates—again and again.

In today’s edition of Boundless Brand Club, we’ll uncover the power of storytelling—and why stories stick with us far longer than mere facts.

Storytelling is essential to building a brand that resonates.

The Psychology of Storytelling

What do a story and a brand have in common? They both have an audience.

In the book Made to Stick, Chip and Dan Heath explain that stories are far more memorable than statistics. To prove this, they put the theory to the test in an experiment with Stanford students.

Students had to give a 1-minute speech. They discussed whether non-violent crime is a serious issue. The students used 2.5 statistics in their 1-minute speeches, with only 1 out of 10 students using stories.

After 10 minutes, 5% of the audience recalled the stats. But, 63% remembered the stories.

This made the speeches with stories 12X more memorable ✨

"As the study shows, facts alone rarely stick. But stories... stories create lasting memories."

Like the students who captivated their audience with stories, you can build a brand that resonates by sharing your unique story.

How many times have you remembered a story that left an impression on you compared to a set of facts or figures?

The Takeaway

Storytelling is essential to boosting your legacy brand and connecting with your audience.

But the key is…

Tell stories that your audience can see themselves in.

The stories you tell are more about your target audience, than they are about you. 

When your audience connects with the story, they will believe in your message and your brand 🪄

As a visionary woman in pageantry, storytelling is your key to building a deeper, more meaningful connection with your audience.

Whether you're giving a speech, posting on social media, hosting a podcast, or writing a book, storytelling strengthens your connection with your audience by boosting clarity, increasing exposure, and attracting the right audience.

Stay Confident & Poised,

Dianne Wilson

Founder & Legacy Brand Consultant